Search Engine Optimization (SEO)
- Class A SEO and Google Analytics
In class SEO
- Use the following reference (Read chapters 1 and 4 very closely. Skim 2-3.) Be prepared to discuss and add 4 SEO features to your siteSEO from Moz
- Supporting information
- Ranking factors explained
- What makes a link high quality?
In class Google Analytics
Homework and Final
- Optimize search engine results, add Google Analytics to your site.
- Work on your finals! Here is the final criteria sheet.
- Sitemap XML
- How to Use Meta Tags
- Meta Description from MoZ
- SEO from Google
- SEO from Moz
- Search Engline Land
- Future of link building...
- Read “What is Bounce Rate in Google Analytics” by Melanie Wahl
- Read “Search Business Analytics”
- Read “Google Analytics Introduction”